Did you know that direct mail is driving more response than ever before?
Yup, that’s right! The Data & Marketing Association has reported the highest ever direct mail response rate since it began crunching the numbers back in 2003. In an overwhelmingly digital world, people of all ages – even millennials! – are paying attention, and responding, to real-world mail. study after study has shown that up to 40% of online donations are a result of a direct mail solicitation.